In the name of Akasaka, establish the value mission of Akasaka Tei; Determine the brand strategy direction with values and mission; Find a strong cultural gene for Akasaka Tei and endow the brand with connotation and soul, improve the overall temperament of the brand. At the same time, build quality cognition from product experience and transfer from the seller's interest to the buyer's value, and the "M9 wagyu are sold together" is deeply excavated and shaped, highlighting the purchase reasons of the high value.

Create super brands with super symbols and accumulate brands with memory points assets. We focus on "Aka" to enter the mind of consumers! The "Aka" strategy is our core strength drawn from the brand culture and runs through the whole brand, make the "Akasaka eminent family culture" break through .

In order to establish a connection with consumers on more occasions and to deliver rich brand value. We inspired by the mascot "Red Bull", which represents disaster relief and blessing in Japan, and create our super IP "Chihuohuo", which breaks the encirclement through cognition and establishes a new brand banner.

The brand IP is embedded in the space by hand drawing to interact with consumers. “Chihuohuo” paired with Japanese haiku is presented in the form of a picture frame in the space, setting off the unique Japanese atmosphere. At the same time, the cultural details of Akasaka Tei are reflected incisively and vividly.