Menu is the most powerful and one of the most important marketing tools to improve the sales of dishes, rather than a simple dish ordering tool. Through the structure sorting, make the menu more reasonable, so as to improve product sales, increase the hit rate of dishes, deliver brand information, and make the menu become the top silent salesman in the restaurant. We introduce brand culture into the menu, so as to deeply empower products, cooperate with exquisite design, interpret brand ideas and positioning, and make the menu become the narrator and disseminator of brand culture.